For this Christmas, Lidl decided to organize a press day aimed at journalists and trendsetters in order to let them test and learn about the products in the deluxe line.
A press kit was handed out at the entrance explaining the reason for the invitation and how the day would unfold, a real letter from Santa Claus that also contained a map of the event.
Outlining the day was a splendid set-up designed by us in full Christmas style.
There were different activities that could be done during the day: from customizing Christmas sweaters, to show Cooking by an exceptional chef.
It all ended with an indoor picnic set up in an imaginary dream world.
Of course, the final giveaway could not be missed: a panettone cake to support the activities of the Italian Red Cross.
A day full of activities that brought all participants into the world of Lidl.
Event designer: Archievents
Client: Lidl Italy
Venue: Spazio Olimpia D, Milan
